Dezember 07, 2018


Until a few years ago the concepts of circular economy and sustainable design sounded to the public as pure avant-garde, today they represent a daily challenge for companies, able to bring numerous competitive advantages in terms of business, communication and environmental.

From the giants of luxury to architecture, which today enjoys creating spaces in perfect harmony with nature, offering concrete answers to future issues of living and living in common areas.

With this focus, the Japanese architect Kengo Kuma has designed the new Starbucks coffee in Taiwan, starting from the concept of the regeneration of materials. After the all-Italian rumors of the new Milanese coffee, Kengo Kuma succeeded in creating a completely regenerated environment, making the image and communication become viral.

Not just communication, but also history, relaxation and nature.

The project of the 29 stacked containers has a shape inspired by the foliage of the coffee combined with the traditional Chinese vaulted arch. The stacking of containers has created a very high structure that provides natural light through the numerous skylights. The interior of the geometric space presents a tribute to the culture of Hualien, with a brightly colored mural representing the aboriginal peoples of Amis with a profound legacy in the city. The containers are modeled to create warm and comfortable sitting areas. From one end of the container customers can enjoy the view of the mountain range. The other end has been decorated with a graphic that tells stories of coffee.

And so 29 containers for the transport of goods have become an engaging experience, a space of 320 square meters dedicated entirely to people.

A news that has been around the world and that inspires us to enter and discover the new frontiers of space, in a very current perspective that allows us to experience the circular economy in the round. Also in Italy, the 16th biennial of architecture held this year in Venice celebrated above all the concept of freespace as a free place, dedicated to the exploration and experimentation of new housing scenarios with a focus on the way in which the materials recovery redefine the creativity of emerging designers. Designers who have always dealt with the concept of environmental ethics and sustainable luxury with which Regenesi has had the pleasure of collaborating for almost ten years, in an ambitious and long-term project that today is finally the public to call loudly.

 To conclude, one of the most interesting challenges of this historic moment is precisely that of rethinking urban construction and not, in terms of sustainable design and green economy.

No more challenges of the future, but more current than ever.