Regenesi and Cà Maiol redefine eco-friendly luxury

We are thrilled to announce the collaboration between Regenesi and Cà Maiol, two Italian excellences that are joining their forces to redefine the concept of Sustainable Luxury. Our challenge is to create an exclusive bag for the prestigious Mathusalem bottles of Cà Maiol, putting together italian design, functionality and sustainability. 

The project challenges the conventions of the wine world, responding to concrete needs:

• Facilitate the transport of prestigious bottles;
• Ensure reuse and reduce environmental impact;
• Ensure economic sustainability.

Going into detail, our innovation is about:

• Materials: we use fabrics obtained from recycled PET bottles;
• 100% Made In Italy, with a perfect balance between craftsmanship and excellent design;
• Reducing environmental impact making a conscious choice for our planet.

This collaboration represent more than a project: it is a manifesto of our commitment towards a sustainable future. Together, we demonstrate that Italian excellence can evolve, anchored to tradition but also oriented towards innovation. 

Redefine luxury in the 21st century means:

• Beauty and exclusivity;
• Environmental and social responsibility;
• Respect for our planet.

Merchandising is not just an accessory, but a powerful communication tool that aligns company strategy and customer perception. Each object becomes a tangible ambassador of the brand values.
These choices require courage and vision: they cannot be delegated to operation levels, bout require a strategic commitment at the top. 

We look to the future with optimism, ready to inspire the sector towards a path of sustainability and responsible innovation.