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World Recycling Day, celebrated yesterday, March 18, is not just a moment of reflection, but an opportunity to remember that the circular economy is a daily commitment. 365 days minus one: this is the real challenge we have before us, to transform every single day of the year into an opportunity to rethink and put into practice a different relationship with the waste we generate and transform it into resources.
Italy: a leader in the circular economy
Our country can boast a European leadership in the circular economy sector that is often not adequately valued. As Realacci, President of Symbola, reminded us yesterday, with 91.6% of recycling on total waste, Italy has an incidence almost double compared to the EU average, clearly exceeding all other large European countries. This primacy translates into concrete savings: 16.4 million tonnes of oil equivalent per year and approximately 55 million tonnes of CO₂ equivalent.
CONAI forecasts a packaging recycling rate of 75.2% for 2025, with an increase in recycled volumes from 10.5 million tons in 2023 to 10.8 million by the end of the year. These results are not the result of chance, but of a system built on the need to transform limits into opportunities.
From emergency to opportunity: rethinking the Business Model
The lack of raw materials has stimulated the use of that infinitely renewable resource that is human intelligence. The scrap of Brescia, the rags of Prato, the paper mills of Lucca: they were not born from decrees, but from needs transformed into ingenuity and innovation.
2025 also marks a turning point at European level, with the development of a new law on the circular economy promoted by Commissioner Jessika Roswall. The goal is ambitious: to create a single market for secondary materials, with particular attention to critical raw materials such as copper and lithium, harmonizing policies between Member States.
From Waste to Beauty: the philosophy of Regenesi
At Regenesi, this vision is in our DNA. We have made "From Waste to Beauty" not just a slogan, but the founding principle of our existence for 16 years at the center of our work. We firmly believe that the transformation of waste into resources must occur through an integrated approach that combines:
- Technology: with our patents Respetto and RevertU, we work to develop innovative technologies that reduce the environmental impact in the world of textiles and fashion;
- Aesthetics: the search for new forms and expressive languages that enhance recycled materials;
- Production chains: the construction of collaborative networks that connect artisans, distributors and consumers in a virtuous cycle.
Rethinking the life cycle of products means rethinking the entire economic system and business models. It is not just about improving recycling, but about designing products from the beginning that can be easily broken down, reused, regenerated.
A shared vision for a sustainable future
The transition to a truly circular economy requires a collective effort. Citizens, companies, national and supranational institutions must collaborate in a systemic vision of change. Each of us can contribute with small daily gestures: from the correct separation of waste to the preference for products with sustainable packaging, from the extension of the useful life of objects to conscious purchasing.
As stated in the Assisi Manifesto, "courageously facing the climate crisis is not only necessary but represents a great opportunity to make our economy and our society more human-scale and therefore more capable of the future".
At Regenesi, we work every day - not only on March 18 - to demonstrate that transforming waste into beauty is not a utopia, but a possible and necessary reality. Because the circular economy is not just an economic model, but a cultural revolution that starts from the awareness that every waste can become a precious resource.